Within AI Concentration

Who controls the roads to advanced AI?

Cloud providers increasingly shape who can build, access and afford advanced AI, making infrastructure a central governance question.

On this page

  • Why cloud platforms have become AI's backbone
  • How bottlenecks affect researchers, startups and public bodies
  • Governance choices for access, pricing and portability
Preview for Who controls the roads to advanced AI?

Introduction

Advanced AI is often described as a software revolution, but its development increasingly depends on something more physical: access to vast amounts of computing power. Training and running frontier AI models requires specialised chips, large data centres, high-speed networking, energy infrastructure and cloud platforms that can coordinate them at scale. As a result, a small number of cloud providers have become critical intermediaries between AI developers and the computational resources they need.[GOV.UK]GOV.UKA I Foundation Models: initial reviewAI Foundation Models: initial reviewMay 4, 2023 — This initial review will help create an early understanding of the market for foundatio…Published: May 4, 2023

Cloud Gateways illustration 1 This has turned cloud infrastructure into a central governance question. If AI contributes to scientific acceleration, medical breakthroughs, automation, education and long-term human flourishing, then the firms controlling access to advanced compute may influence who can participate in that future. The issue is not simply market concentration in the ordinary business sense. It is whether a handful of companies effectively control the roads that lead to advanced AI, and what that means for innovation, competition, public research and democratic oversight.

Who controls the roads to advanced AI?

For much of computing history, organisations could buy their own servers and operate them internally. Advanced AI changes that equation.

Training a frontier model can require tens of thousands of high-performance AI accelerators operating together for weeks or months. Building facilities capable of supporting those systems demands enormous investments in power delivery, cooling, networking and engineering. Few organisations can afford to replicate this infrastructure independently.[GOV.UK]GOV.UKannual report and accounts 2024 to 2025Report and Accounts 2024 to 2025Jul 10, 2025 — The CMA will shortly conclude our market investigation into the cloud services market, whi…

As a result, the dominant cloud providers have become the practical gateway to advanced AI development:

  • Amazon Web Services (AWS)
  • Microsoft Azure[aag-it.com]aag-it.comthe latest cloud computing statisticsMicrosoft Azure had a market share of 22% in Q1 2022, with Google at 10…
  • Google Cloud

Together, these firms consistently account for roughly two-thirds of global cloud infrastructure spending, depending on the measurement period. Multiple industry analyses place their combined market share above 60%, with AWS maintaining the largest share and Microsoft and Google following behind.[AAG IT Services]aag-it.comthe latest cloud computing statisticsMicrosoft Azure had a market share of 22% in Q1 2022, with Google at 10…[CRN]crn.comglobal cloud market share q4 2025 google grows aws lead narrowsGlobal Cloud Market Share Q4 2025; Google Grows, AWS…11 Feb 2026 — Combined, AWS, Microsoft and Google Cloud achieved 68 percent share…

This concentration matters because cloud providers are no longer merely renting servers. They increasingly control:

  • Access to scarce AI chips.
  • Managed AI training infrastructure.
  • Foundation model hosting.
  • AI development platforms.
  • Enterprise deployment tools.
  • Security and compliance frameworks.
  • Distribution channels into governments and major organisations.

An AI startup, university lab or public agency may therefore depend on the same company for both general computing infrastructure and advanced AI capabilities.

Why cloud platforms became AI’s backbone

Several technical and economic forces reinforce the importance of cloud providers.

Compute is expensive and difficult to scale

The most obvious factor is cost.

Frontier AI systems require enormous quantities of computation. The infrastructure needed to support them is measured not in millions but often billions of pounds of capital expenditure. Data centres must secure electricity, cooling systems, networking equipment and specialised processors that are themselves produced through highly concentrated supply chains.[GOV.UK]GOV.UKartificial intelligence sector study 2024Intelligence sector study 20243 Sept 2025 — In 2024, there were 51 AI related inward investment projects into the UK, representing more t…

Cloud providers already possess many of these assets. They can spread costs across thousands of customers and continuously reinvest revenue into larger facilities.

This creates a powerful scale advantage. The more customers a cloud platform serves, the easier it becomes to finance the next generation of infrastructure.

Access to AI chips is often indirect

The cloud giants are also major purchasers of advanced AI hardware.

Rather than buying thousands of high-end accelerators directly, many organisations gain access through cloud rental arrangements. Even firms developing their own models frequently rely on cloud providers because obtaining sufficient hardware independently can be difficult or prohibitively expensive.[GOV.UK]GOV.UKservices market investigationThe Competition and Markets Authority (CMA) investigated the supply of public cloud infrastructure services…

This gives cloud providers substantial influence over who receives computing resources and under what terms.

During periods of hardware scarcity, access can become a strategic bottleneck rather than a routine commercial service.

AI services are increasingly bundled

The cloud market is evolving from infrastructure rental towards integrated AI ecosystems.[fortunebusinessinsights.com]fortunebusinessinsights.comcloud computing market 102697Cloud Computing Market Size, Share & Growth Report, 203420 Apr 2026 — The global cloud computing market size was valued at USD 781.27 bil…

Instead of simply providing compute, cloud providers increasingly offer:

  • Proprietary foundation models.[GOV.UK]GOV.UKA I Foundation Models: initial reviewAI Foundation Models: initial reviewMay 4, 2023 — This initial review will help create an early understanding of the market for foundatio…Published: May 4, 2023
  • Model hosting services.
  • AI development environments.
  • Fine-tuning tools.
  • Data management systems.[oecd.org]oecd.orgcomponent 6Market features in AI infrastructure: Competition in artificial…14 Nov 2025 — In the context of AI infrastructure, such competitio…
  • Enterprise software integrations.

For customers, these bundles can be convenient. For competition authorities, they raise concerns about dependency and lock-in.

A customer that trains models, stores data, builds workflows and deploys products through one provider may face substantial costs if it later wants to switch.

The rise of vertically integrated AI ecosystems

One reason regulators pay attention to cloud infrastructure is that concentration does not stop at cloud services.

Many leading AI firms are increasingly linked to major cloud providers through investments, partnerships and distribution agreements.

Microsoft’s relationship with OpenAI became one of the most prominent examples. Azure provides critical infrastructure for OpenAI services while OpenAI products help drive demand for Azure. Similar dynamics emerged around Amazon’s multibillion-dollar partnership with Anthropic, which included commitments to use AWS infrastructure for major workloads. The UK’s Competition and Markets Authority (CMA) investigated aspects of these arrangements because of concerns about their potential impact on competition.[The Guardian]theguardian.comThe CMA aims to determine whether the partnership constitutes a "relevant merger situation" that could warrant an in-depth review. Announ…

These relationships are not necessarily anti-competitive. They can provide AI developers with funding, engineering support and access to infrastructure that would otherwise be difficult to obtain.

But they also create a more vertically integrated ecosystem in which cloud providers may simultaneously be:

  • Infrastructure suppliers.
  • Investors.
  • Model distributors.
  • Platform operators.
  • Competitors.

The concern is not that any single relationship automatically creates monopoly power. It is that repeated partnerships could gradually make a small number of infrastructure firms unavoidable intermediaries throughout the AI supply chain.

Cloud Gateways illustration 2

How bottlenecks affect researchers, startups and public institutions

The effects of infrastructure concentration differ depending on who needs access.

Universities and public research

Historically, universities helped drive major advances in computer science because researchers could access computing resources that, while expensive, were not entirely beyond institutional budgets.

Advanced AI changes the scale of the challenge.

Many academic groups cannot easily match the computational budgets available to large technology firms. This can limit their ability to reproduce results, conduct independent safety research or compete at the frontier of model development.[GOV.UK]GOV.UKcma ai strategic updateAI strategic updateApr 29, 2024 — This document provides a strategic update on the CMA's approach to AI. This is set out through the foll…

The result may be a shift in where cutting-edge knowledge is produced. Research that once occurred primarily in universities increasingly moves into private organisations with access to large-scale infrastructure.

Startups

Cloud infrastructure simultaneously lowers and raises barriers to entry.

On one hand, startups no longer need to build data centres. They can rent sophisticated infrastructure on demand and reach global markets quickly.

On the other hand, the largest AI systems require spending levels that remain difficult for smaller firms to sustain. Startups may become dependent on cloud credits, preferential partnerships or access agreements with much larger companies.[Business Insider]businessinsider.comTraditionally, AWS was a go-to platform for startups due to its scalable compute and storage offerings. However, the rise of generative A…

This can create a landscape in which many innovative firms exist, but a smaller number of infrastructure owners still shape the overall market.

Governments and public services

Governments increasingly use cloud platforms for digital services, data storage and AI deployment.

That creates practical benefits. Major cloud providers offer reliability, security expertise and global infrastructure that many public bodies would struggle to build themselves.

However, dependence on a small number of providers can also create strategic vulnerabilities.

A government deploying AI in healthcare, education, scientific research or public administration may discover that crucial capabilities depend on commercial infrastructure controlled by foreign firms. Questions of sovereignty, resilience and bargaining power become more significant as AI becomes embedded in state functions.[OECD]oecd.orgcomponent 6Market features in AI infrastructure: Competition in artificial…14 Nov 2025 — In the context of AI infrastructure, such competitio…

Cloud Gateways illustration 3

Does concentration speed progress or slow it?

One of the most important disagreements concerns whether concentration is mainly a problem or partly a source of progress.

Supporters of large-scale infrastructure argue that frontier AI would advance more slowly without hyperscale cloud providers.

Building advanced data centres requires extraordinary capital investment. Large firms can finance projects that universities, governments and startups might struggle to fund. Shared infrastructure may also reduce duplication and allow innovations to spread more quickly across industries.[OECD]oecd.orgMeasuring domestic public cloud compute availability for…by V Lehdonvirta · 2025 · Cited by 1 — This Working Paper develops a meth…

From this perspective, concentration is partly a consequence of technological reality. If advanced AI requires immense resources, then some degree of scale may be unavoidable.

Critics do not necessarily dispute the value of scale. Their concern is that infrastructure power can become self-reinforcing.

If the largest providers control compute, attract the most customers, secure the largest AI partnerships and earn the highest revenues, they may gain advantages that become increasingly difficult for rivals to challenge. Innovation can continue while competitive pressure weakens.[Open Loop]openloop.orgcompetition in ai foundation models and the cma ai principlesOpen LoopCompetition in AI Foundation Models and the CMA AI PrinciplesFeb 12, 2025 — This report presents the findings and recommendation…[GOV.UK]GOV.UKA I Foundation Models: initial reviewAI Foundation Models: initial reviewMay 4, 2023 — This initial review will help create an early understanding of the market for foundatio…Published: May 4, 2023

The debate is therefore less about whether cloud giants create value and more about whether the benefits of scale can coexist with meaningful competition and broad access.

Governance choices that could widen access

The central policy question is not whether cloud infrastructure should exist. It is how access to that infrastructure should be governed.

Portability and switching

Competition authorities have focused on making it easier for customers to move between providers.

Technical standards, data portability requirements and interoperability measures could reduce dependence on a single platform. If organisations can switch providers more easily, cloud firms may face stronger competitive pressure on pricing and service quality.[OECD]oecd.orgCompetition in the Provision of Cloud Computing ServicesIn June 2025, the OECD held a roundtable to discuss recent developments in cl…Published: June 2025

Public-interest compute

Some researchers advocate public or publicly supported compute resources.

The idea is not necessarily to replace commercial clouds but to ensure that universities, independent researchers and public-interest projects can access advanced computing resources without relying entirely on private gatekeepers.

Such proposals resemble earlier investments in scientific infrastructure, where governments funded facilities too expensive for individual institutions to build alone.

Scrutiny of partnerships and acquisitions

Regulators increasingly examine relationships between cloud providers and frontier AI firms.

The concern is that investments, exclusive agreements or preferential access arrangements could entrench infrastructure power before markets fully mature. The CMA’s reviews of foundation model markets and cloud infrastructure reflect this broader interest in preventing early bottlenecks from becoming permanent.[Practical Law]uk.practicallaw.thomsonreuters.compublishes update paper in initial review of AI foundation…On 11 April 2024, the CMA published an update paper in its initial review of…Published: April 2024

Geographic diversification

Another concern is geographic concentration.

Advanced cloud infrastructure is unevenly distributed around the world. Countries without significant domestic compute capacity may become dependent on infrastructure located elsewhere. OECD work has highlighted the importance of understanding where cloud compute is physically available and who controls it.[OECD]oecd.orgThe Organisation for Economic Co-operation and…The OECD designs international standards and guidelines for development co-operat…

If advanced AI becomes a key driver of scientific and economic progress, unequal access to compute could reinforce global inequalities rather than reduce them.

Why this matters for an AI-enabled human bloom

The optimistic case for AI is not merely that companies become more productive. It is that intelligence itself becomes more abundant.

In that vision, advanced AI could accelerate medicine, scientific discovery, education, engineering, climate mitigation and many other activities that expand human flourishing. The long-term promise of an AI-enabled civilisation depends on the widespread availability of those capabilities rather than their confinement to a small number of organisations.

Cloud infrastructure sits near the centre of that question.

If access to advanced computation remains broad, competitive and reasonably open, cloud platforms could function like enabling infrastructure: the roads, ports and power grids of an age shaped by machine intelligence. Researchers, startups, governments and citizens would all have opportunities to build on increasingly powerful systems.

If access becomes heavily concentrated, the same infrastructure could act as a choke point. Decisions made by a small number of companies about pricing, availability, partnerships and acceptable use might shape who can participate in the next phase of technological progress.

The future of AI abundance is therefore not only a question of algorithms. It is also a question of infrastructure governance. Who controls the compute, the chips and the cloud platforms may help determine whether advanced AI becomes a broadly shared civilisational resource or a capability mediated through a small set of commercial gatekeepers.[OECD]oecd.orgcomponent 5The impact of AI adoption on market dynamics14 Nov 2025 — This paper examines how the adoption of artificial intelligence (AI), particula…[GOV.UK]GOV.UKannual report and accounts 2024 to 2025Report and Accounts 2024 to 2025Jul 10, 2025 — The CMA will shortly conclude our market investigation into the cloud services market, whi…

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Endnotes

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AI Concentration Who Controls AI Platforms and Why It Matters

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